Maison Valentino announced INTO1 as new global ambassador

Maison Valentino announced to present the new Valentine’s global campaign with INTO1 from China with 11 members include international members; Santa, Rikimaru and Mika from Japan, Nine and Patrick from Thailand.

“VALENTINO INTO1 - FOR THE LOVED1” campaign presents each member’s romantic look through the new definition about love. Valentino Garavani Locò is  one of the highlighted items. The “Locò” also means romantic and it similar to the word Locomotive as well. This retro chic is inspired by 90s motif with many colors and the glittering golden logo at front.

INTO01 is a Chinese boy group from many countries, formed through a Korean franchise reality show Produce 101 in China or Chuang 2021 by Tencent group. INTO means international following each members’ dream to reach the global fans.

Text: inStyle Asia

Image: maison valentino

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