Avavav released its SS24 collection in Milan Fashion Week with a chaos theme "No Time to Design, No Time to Explain".
“This collection focuses on the frustration, anger and anxiety that it was created from the stress and expresses them ironically”
Stockholm-born creative Director Beate Karlsson talks about his inspiration for his latest collection.
Avavav's SS24 collection and runway show showcases the darkness and humorous side in the fashion industry which is forced to run speedily. In the meantime, it also facing with a concept "hasty decisions lead to careless mistakes".
Avavav is known for its eloquent and performative runway shows, presents their models who running on the runway with tears, wearing a backless shirt with the written words "Add back!?
The collection features a number of garments assembled with ferocious anger, including dresses made from muslin fabric with safety pins, entirely taped up dress, and suits made from post-it paper notes.
Depicts the fallacies of fast production, Avavav reinforces their humorous creativities with a statement of "fine Italyan Craftsmanshit", a sense of frustration and chaos can be seen through this collection such as wearing an upside down jacket or dressing a hoodies capes when they are in rush moment.
The Avavav SS24 runway show is sponsored by MAC Cosmetics & Wella Professionals.
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