Tokyo fashion Report: Rakuten Fashion Week S/S2024 begun!

Tokyo fashion week by Japan Fashion Week Organization (JFW) is backed this Spring between 11-16 March 2024. Not only few main halls in one district, but they held at many spots around Tokyo city from Shibuya Hikarie, art gallery, to National Museum, showcasing the charming of Tokyo city in various aspects. Since the fashion is less mentioned during pandemic era now the nightmare was gone with many new hope and new creativities. From the first chapter, we will introduce the latest fashion trend through the Rakuten Fashion Week A/W2024-25.

HARUNOBUMURATA

Before the show start, many Japanese celebrities included actress Fumika Baba, Mariya Nishiuchi and more also attended the show which is held at Shibuya's Jing, near Harajuku area.

Mariya Nishiuchi, a renowned actress and singer in HARUNOBUMURATA AW2024

Actress Fumika Baba in HARUNOBUMURATA FW24 collection show in Tokyo

HARUNOBUMURATA, a Japanese luxury womenswear brand in Tokyo released its Autumn Winter 2024 with a concept "Luxury of Silence".

The brand is known from its high quality materials with clean and simple cuts design. Founded by designer Harunobu Murata after he returned from Milan, Italy in 2018. Brand's mission is to establish a luxury brand from Japan, using the best materials and techniques from both Italy and Japan mixed with the designer's own sense of experience and background, to provide people around the world who love beauty and elegance with special emotions through encounters with top level creations.

Official Website: https://harunobumurata.com/

SOSHIOTSUKI

"When you keep a secret, a flower blooms"
(Kashoden, Zeami)

SOSHIOTSUKI Autumn/Winter 2024 collection is released under a theme "Good Memory" inspired by Suda Issei's "FUSHI KADEN" photobook. Designer Soshi Otsuki thinking about "Mono (physical material)" and "The views of life and death" which is the inspiration for the brand this season.

Combine the artistic charm from Japanese arts both traditional and modern, Suda began work on a photobook named "FUSHI KADEN (風姿花伝) in 1970s. Its name derives from a 15th century Noh play written by one of its great founders, Zeami.

Official Website: https://soshiotsuki.jp/

TANAKADAISUKE

Shio, a Japanese idol looks gorgeous in TANAKADAISUKE AW2024 collection.

Shio in TANAKADAISUKE AW2024-25, Tokyo

Shio in Rakuten Fashion Week TOKYO

TANAKADAISUKE by a Japanese designer Daisuke Tanaka. Based on the concept of Tanaka's specialty, embroidery, a romantic and fantastic collection.

Official Website: https://tanakadaisuke.jp/

KAMIYA

Tokyo-based menswear brand KAMIYA released its Autumn Winter 2024-25 with a theme "TIME IS BLIND" at Shibuya Hyakkenten lane where is one of the old streets amidst the futuristic ambient at the heart of Tokyo. From military clothes to hip-hop chic reflected the rebellious spirit of workers and DIY methods that sublimated American culture into one iconic Tokyo street style. Add the sense of youth and freedom by collaborated with some attractive items like ears cuff by Garni

At the show, Haruto Yawata, Shoma, Ren Okada, ELLE girls' UNI boys members with Gennosuke also attended. They wore the KAMIYA outfits while watching the show.

Hayato in KAMIYA AW24-25

Ren Okada

Gennosuke and Shoma

Official Website: https://www.instagram.com/kamiya___official

TAE ASHIDA

The details like silver stars, shining vine, autumnal blossoms, T logo are seen on the fabrics from TAE ASHIDA autumn/winter 2024 collection at Grand Hyatt Tokyo on 14 March 2024. The splendid show unveiled its latest items on the runway at Grand Hyatt Tokyo under a theme "The Sense Of Small Comforts" with a brief show note.

"The light discomforts we all feel in our daily lives help create a new era." is written on the show note.

Official Website: https://jun-ashida.jp/pages/tae-ashida

PAY DES FÉES

"pays des fėes" by designer Asafuji Lim presented its 2024 Autumn/Winter collection with a theme "●IN■" (Circle in Square) on the first date.

Through the show note, designer Asafuji wanted to express this short transitory time that will remain in our memories forever (that feeling of never getting over that experience) into something tangible. Inspired by "Kitazono Katsue", a renowned poet born from the Modernist movement, who wrote "Concrete Poetry," where the poetry is molded into shapes and symbols to the point of words losing their meaning.

Established since 2014 with a main concept "strange and cute", Asafuji Lim continuely expresses the new themes with exotic stories every season.