VANS: THIS IS OFF THE WALL campaign party in Tokyo

The signature models from VANS were presented at the entrance 

On 9th June 2023, VANS Japan launched the reception party for a campaign "VANS: THIS IS OFF THE WALL" at UNKNOWN HARAJUKU  Tokyo, with the live performances by DJ SAMO and Mitsufumi Shimotsu from J-ROCK band "Odotte Bakari no Kuni".

The artworks by 5 Japanese artists at the gallery corner.

To celebrate the launch of a new campaign "THIS IS OFF THE WALL", the event was held at the same venue between 9 - 11 June 2023.

Silkscreen T-Shirt Workshop experience 

At the event, the iconic VANS collections which represents American street culture and Vans' story during 60s - 90s were presented at the main room. At the gallery room, 5 Japanese artists; Taichi Watanabe, Nana Soeda, You2, iz, and Yabiku Henrique Yudi tell the key messages about the new campaign through their creations with a concept "THIS IS OFF THE WALL / This is how you do it".

Mitsufumi Shimotsu from Odotte bakari no kuni

A mini skate park is opened on the basement floor inside VANS STORE HARAJUKU during the event. Many skateboarders gathered for the contest.

Mini Hamburger with cookies were serving 

Takoyaki, a Japanese style street snack 

The new model of the old skool collection had released in Japan since 1st June 2023. Come with us to see more the atmosphere inside the party tonight.



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