Seoul Fashion Week: whysocerealz! SS2024

On 5 September 2023, #whysocerealz! released its S/S2024 in Seoul Fashion Week for 2nd times with a new dramatic stories. Designer Lee Sung-bin shows the hopes, friendship, music and love for his Spring and Summer 2024 collection at Dongdaemun Design Plaza.

All models showed off their acting skills through various feelings like they are performing on the stage with stunning lights and gigantic monitor.


A two tones collar shirt, one of the charming  looks to wear from #whysocerealz! next year Summer. 



Designer Lee Sung-bin personally thought the regular show on the runway look boring, so he experimented an emotional stage performance, starring by all models on the runway, focuses on fun and simple concept "not too serious but rather "cerealz!" (an opposite meaning of serious)



A breathable fabric shirt and pants is paired with a signature string gym sack, perfect for the Summer weather.



A model praying with hope on the street-like runway.



Seoul-based #whysocerealz presented the new Spring/Summer 2024 collection on the runway with impressive stories, brought us back to the party time with friends before pandemic and the fun moment when people enjoy the K-POP dance. Why so serious and make a day more fun!





All five members from SORIM street dancers group performing on the runway show.







Official Websitehttps://whysocerealz.com/why-so-serious

Photo/text: inStyle Asia 

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