YUEQI QI released its Spring/Summer 2025 collection in Rakuten Fashion Week TOKYO, explores the relationship between the wrought iron and iron grate under a theme "GILDED SPEED" at New National Stadium Tokyo.
While wrought iron is hammered with force and finished them as elaborated ornaments, the iron grate is produced massively as an aesthetic element, to pursue the functionality and economic. These two abstract materials were expressed through the contrast between couture and unwasted athleisure.
UGG x YUEQI QI collaboration footwear were presented in this collection, by incorporating with YUEQI QI's heart logo and modular design into the classic mini dipper, with an upside-down cowboy boot shaft and a laser-cut flower medley to customize the boot. This collaboration items will be released on 15th October 2024.
Production: Ryo Azumi (DRUMCAN inc.)
Casting: Bobbie Tanabe
Photographer: Ko Tsuchiya
Videographer: Chikashi Suzuki
Make up: Jewel Y
Hair: Tomihiro Kono
PR: MATT.
Models:
Kayu, Sara, Natsumi, Nanami, Yutong, Yo, Park Sokki, Chen Xi, Nodoka, Akane, Haruka, Idaishe,
Riko, Fubuki, Usa, Yuina, Yuka, Sena, Mayo, Ura, Yuxing, Ruka, Maori, Fancy, Tiara, You,
Mayben, Tsugumi
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