Thailand's soft power is promoted in Tokyo this winter

Pichai Naripthaphan, Minister of Commerce, promoted Thailand's soft power on December 23, 2024 at Daikanyama T-Site, Tokyo, Japan.

Pichai Naripthaphan, Minister of Commerce, gave an interview after promoting Thailand's soft power at Daikanyama T-Site, Tokyo, Japan. He was a witness at the signing ceremony of the Memorandum of Understanding (MOU) for 3 projects: the MOU between the Department of International Trade Promotion, Ministry of Commerce or DITP and MIARAWASHIYA LLC to promote Thailand's soft power through Japanese manga. DITP with KENELEPHANT Co., Ltd. to distribute and promote Thailand's soft power through gachapon machines (a type of vending machine that dispenses capsule toys), and the MOU between the Thai Handicraft Promotion Institute or SACIT with OMIYA Co.ltd to use Thai fabric under the project "Thai Fabrics, Fun to Wear” (ผ้าไทยใส่ให้สนุก) produces kimono for sale throughout Japan.

He said the signing ceremony of 3 Memorandums of Understanding and Agreements between the Ministry of Commerce of Thailand and Japan, linking the culture, economy and society of Japan with Thailand. Moreover, 5 Thai products will be available in the form of Gachapon in Japan ("Nong Mamuang" - Thai manga's character, "Chang Beer" - Thai beer, "Mama" - Thai cup noodle, canned Rambutan - Thai fruits and Thai Train). Thainess will be incorporated into manga and Thai fabric will be used to make Japanese kimonos, helping to create awareness of Thai products and Thai culture.

"The success of this visit to Japan is much better than expected. I met Japanese businessmen, investors, academics and media. Cooperation between the two countries must increase in the future. Many large Japanese investors have expressed their readiness to invest in Thailand. I'm glad that the investment outlook this time is good. I believe that Japan will definitely return to be the no.1 in Thailand investment. Japanese people who come to live in Thailand feel like they are at home and love to live in Thailand because the cultures are connected at every level", he said.

Images/text: inStyle Asia