Designed by Kim Ju-Han
2025 F/W SEASON CONCEPT
Collection Concept: DENIM - “DE (About) NIM (님)”
This collection centers around denim as the primary material, exploring the themes of respect and permanence. Denim, known for its durability and timeless nature, is intertwined with the Korean honorific “NIM (님)” to present the theme “DE (About) NIM (님).” Through this concept, the collection pays homage to denim while expressing admiration, respect, and the bonds between individuals.
Theme and Symbolism
• Symbolism of Denim Material: Denim represents resilience and adaptability, reflecting the endurance of the human spirit.
• Diverse Expressions: Distressed or raw denim symbolizes authentic relationships, while tailored and embroidered denim showcases deeper and more cherished connections.
Design Direction
• The collection explores the connections between people through various textures and washing techniques.
• Unique silhouettes and intricate details are incorporated to highlight the profound allure of denim.
Global Communication and Korean Sentiment
• By infusing Daily Mirror’s unique interpretation of Korean cultural sentiment into universally beloved denim, the collection aims to resonate deeply with global buyers.
• The linguistic symbolism of “DE (About) NIM (님)” emphasizes layered meanings and connections, creating a bridge between cultures.
This collection reinterprets the durability and respect associated with denim through Daily Mirror’s modern design sensibilities. It combines the essence of denim with the brand’s unique identity to present a distinctive offering. Moreover, the collaboration with artist Nam June Paik further enriches this narrative.
Website: www.dailymirror.kr
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