Finally Seoul Fashion Week AW 2025 was kicked off from 5th February, levering up the K-fashion into the global stage with more of many opportunities and challenges to be Asia's fashion hub.
This year is also their 25th anniversary when they started the fashion project in Seoul, many related projects were released including Kocca's The Selects, Tradeshow and Seoul Fashion Forum by WWD (international) magazine, Lotte Department Store's CEO, Kiton group and Korean lead Fashion media, showcasing the vision and direction of Korean fashion in the future.
At the event, more hundred international buyers around the world are expected to visit , including department brands including Siam Piwat Group from Thailand and many shopping malls in Europe and middle east.
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| Thai actor Boss Chaikamon attends AJOBYAJO AW2025 collection show |
HANNAH SHIN's AW2025 is the opening brand and following by AJOBYAJO in the evening. S eoul-based designer's brand HANNAH SHIN released its AW2025-26 collection in Seoul Fashion Week. The Autumn Winter 2025 show took place at Hall 2 in Dongdaemun Design Plaza and saw models walk on stage wearing the clothes with playful details like glittering stars and meteor shower motif in light fabrics.
Presented under a theme “COSMOGONIE” (The Origin of the Universe), inspired by Walter Benjamin’s concept of Constellation, the collection aims to convey the idea that meaning and vitality emerge when individual points are interconnected.
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| Hannah Shin AW2025 |
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| Hannah Shin AW2025 |
Through the show note "In an era where cutting-edge technologies such as AI quickly render older technologies obsolete, the message is clear: we should not discard the past, but rather seek to revive it by forming new connections —an active and value-driven effort toward renewal".
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AJOBYAJO by designer Kim Se-Hyung telling a new theme through an old American word “ALL WORK AND NO PLAY MAKES JACK A DULL BOY”. So, the collection begins with the question of how did this JACK grow. Complete the collection by mirroring the growth of brand AJOBYAJO and the growth of JACK.
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| AJOBYAJO AW2025 |
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| AJOBYAJO AW2025 |
Seoul Fashion Week (SFW) is held between 5-9 February 2025 at Dongdaemun Design Plaza (DDP), come to discover and enjoy the world of K-fashion.
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Show Schedule: https://www.seoulfashionweek.org/enpg/fawk/sche/scheListPage.do
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