The ZITA TAN FW25 collection, titled "One Day of Everyday," was unveiled on March 29th at Shanghai Fashion Week. Staying true to its surrealist philosophical design ethos, the brand employs a harmonious blend of bold and delicate tailoring, complemented by abstract physical performances, aiming to explore the sudden self-discovery amidst prolonged contradictions and emotional control. Through an introspective lens, the collection examines the daily lives of individuals, revealing the interplay between body and spirit, agency and materiality, and the pursuit of personal stability and equilibrium within the fleeting span of a single day.
ZITA TAN seeks to materialize abstract concepts while embedding elusive imagery within tangible expressions. The presence of red and white spiral patterns on backless gowns, reminiscent of the fusion of blood vessels and flesh, echoes the brand's enduring fascination with marine spiral structures, delving into the profound connection between humanity and nature.
The use of 3D printing technology imbues the garments with expressive, exaggerated silhouettes, a clarion call to futurism within the design language. Simultaneously, the extensive use of knitted fabrics and hand-painted prints conveys a deep invocation of primal emotions. This entangled contrast interrogates the essence of human existence in contemporary and future societies, striving to strike a balance between technological prowess and emotional resonance, and to explore the stirrings of primal perception under the shadow of futurism.
Furthermore, the brand boldly incorporates surreal physical performances into the presentation, highlighting the gentle yet enduring nature of human existence. Models move abstractly within a soundscape crafted by background music and layered textual narration, interacting with everyday objects that have undergone spiral transformations. This recreates the rhythm of daily life, constructing a nexus where humanistic spirit intersects with technology and nature.
The garments, emphasizing fluidity and drape, transcend mere external adornment. Instead, they metaphorically embody intimate expressions akin to strands of hair, evoking the enduring warmth of the soil in Pina Bausch's The Rite of Spring.
About ZITA TAN
ZITA TAN, officially launched in 2023 in London, is an eponymous brand founded by its creative director. We aspire to establish an artistic fashion brand with the dream of creating and producing all household items ourselves. Currently, our artistic offerings extend beyond custom-made clothing to include vases, pure silver jewelry, accessories, dog apparel, oil paintings, and more.
Drawing inspiration from surrealist philosophy and marine spiral structures, the brand explores the profound connections between humanity and nature. By integrating 3D printing technology with hand-painted prints, ZITA TAN showcases futuristic innovation in fashion design while preserving the unique texture and romantic essence of handcrafted artistry.
The design philosophy emphasizes fluidity and drape, using soft knitted materials to precisely sculpt the human form and highlight the beauty of natural curves. In terms of color application, the brand combines 3D modeling with ZITA's iconographic language to extend into multidimensional garment silhouettes.
ZITA TAN views clothing not merely as external adornment but as a medium for individual identity expression and psychological protection. Each piece serves as an artistic vessel, creating a convergence of nature, technology, and humanistic spirit. Through the language of fashion, the brand conveys the profound aesthetics of mysticism.
About designer Zita
Zita, the designer behind the eponymous brand, completed her undergraduate and postgraduate studies in Fashion Design with a focus on womenswear at Central Saint Martins, earning a Master’s degree in Womenswear. During her time in London, she interned in the editorial styling and design development departments at ID London and Ann Demeulemeester. Her design works have been featured in renowned media outlets such as Nowness, WWD, The Face Magazine, Sicky Magazine, and Nasty Magazine.
During her undergraduate studies, Zita was awarded the JNBY Full Scholarship by Central Saint Martins and received the ITS Special Prize. Simultaneously, she has been active in London as a painter and freelance stylist, with her works exhibited in galleries on multiple occasions. Zita excels in combining painting with pattern-making, using fabrics to outline body curves and prints to highlight her aesthetic vision.
Zita’s other artistic works primarily revolve around acrylic and 3D mediums. She enjoys experimenting with innovative materials and infusing inspirations from fashion design into her paintings. Her works explore themes such as women’s rights and gender fluidity, the relationship between humanity, nature, and art, and the impact of emotions on individuals.
They are deeply connected to fashion, literature, and theater. Through her art, she liberates her subjects from constraints, blending them with her personal experiences. Her figures merge on a neutral plane, with shifting compositions that lend narrative significance to each piece. Using delicate and refined brush strokes, she creates a mysterious, soft, and melancholic atmosphere in her works.
ตามไปชมพรีเซนเตชั่นโชว์จากแบรนด์ ZITA TAN (ซิต้า ทัน) โดยดีไซเนอร์ซิต้า ที่เพิ่งปล่อยคอลเลคชั่นฤดูใบไม้ร่วง/ฤดูหนาว 2025 ภายใต้ธีม One Day of Everyday ที่ Rockbund ย่านไหวทั่น เมื่อวันที่ 29 มีนาคม 2568 ที่ผ่านมาในงานเซี่ยงไฮ้แฟชั่นวีค
ZITA TAN ยังคงยึดมั่นในปรัชญางานออกแบบสไตล์ "เหนือจริง" ผสมผสานการตัดเย็บที่ดูเฉียบคมเข้ากับความบอบบางละเอียดอ่อนได้อย่างกลมกลืน แถมยังสร้างสีสันด้วยการแสดงแบบนามธรรม มุ่งค้นหาและสำรวจตัวตนท่ามกลางความขัดแย้งที่ก่อตัวมานาน ดำเนินไปพร้อมการความรู้สึกยับยั้งชั่งใจและการควบคุมอารมณ์ที่ผุดขึ้นมาตลอดเวลา
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