『Art × Heritage × Sustainability』
SPARKLE by KAREN CHAN and her iconic collection in Shanghai Fashion Week.
When you think of the traditional Chinese cheongsam, you might picture its vintage elegance from a Wong Kar-wai film. But what happens when you infuse that centuries-old heritage with neon pop art, Hong Kong cultural nostalgia, rebellious and avant-garde spirit? Enter SPARKLE by KAREN CHAN.
As the first Hong Kong-based cultural and artistic IP brand to be named as "Hong Kong Top Brand," this visionary label is turning the international fashion world on its head.
At the heart of the SPARKLE brand is a love letter to its hometown. Designer Karen Chan who lived in US and Canada for 15 years before returning to her roots. She wanted to bridge the gap between East and West. Instead of abandoning traditional techniques, Chan apprenticed under legendary Intangible Cultural Heritage Inheritors, such as Master Fung Yau Choi, to master the intricate art of authentic, handmade cheongsam-making.
Explore more, the SPARKLE Flagship Shop is located in the shopping district of Causeway Bay, Hong Kong.
WEB: https://sparklebykarenchan.com/
Images/Story: INSTYLEASIA
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