Thai Festival in Vietnam has broken a new record, drawing over 20,000 visitors to its second edition and cementing Hanoi’s status as one of the 6 global flagship cities selected by the Royal Thai Government to host its prestigious showcase worldwide.
This year’s festival wasn't just a celebration of flavor and fashion, it was a historic milestone marking the 50th anniversary of diplomatic relations between Vietnam and Thailand under a theme "Creative Thailand: The Pulse of Tradition".
The festival is one of the events showcasing Thai creative industries, culture, food, beauty and fashion in global stage, served as a living portfolio of the nation’s "Soft Power", also spotlighted the booming Thai beauty and fashion sectors, which are increasingly dominating the Southeast Asian market today.
For the 2026 edition, Thai festival in Hanoi took over the breathtaking Imperial Citadel of Thăng Long. In the heart of this UNESCO World Heritage site, the energy of Bangkok met the history of Hanoi. One of the highlights is the outdoor cinema experience, where the cool breeze in March accompanied screenings of Thai films celebrating the enduring friendship between the two nations.
On the nights of March 28th and 29th, 2026, the citadel’s ancient walls glowed with the light of the screen as audiences enjoyed the hit Thai films "The Con-Heartist" (อ้าย..คนหล่อลวง) and "Beauty and the Beat" (ดีว่า..ราวี) from GDH. It was a poetic fusion of culture: modern Thai storytelling set against the backdrop of Vietnam’s imperial legacy.
Among the 45 Thai Festivals organized in 32 countries, 6 venues were designated as the 6 Flagship Thai Festivals, namely Washington D.C., Beijing, New Delhi, Hanoi, Riyadh and Paris. Apart from the 6 Flagships, Thai Festivals will also be held in numbers of prominent cities, namely Tokyo, Seoul, London, Moscow, Canberra, Shanghai, Kunming and Taipei.
Images: Royal Thai Embassy Vietnam
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