Special Collection "MOO" Expressing identity and emphasizing the brand DNA

MOO, a brand of men’s clothing and lifestyle, led by Polpat “Moo” Asavaprapha, designer and founder of Asava Group, unveils a special collection “MOO”. This design introduces everyone to MOO's identity and emphasizes the brand's DNA through appealing technical designs that elegantly combine the spirit of Workwear, American Preppy, and Streetwear, tailored to meet the modern lifestyle of men.

For this special collection, apart from taking everyone to know the identity of MOO and its brand DNA, it presents a technical combination you can only find in “MOO” that derives fun and joy through classical design that takes function and wearability into mind, which is the core value of the brand.

This includes details and material that are MOO essential, such as the use of colors that reflects the brand identity, sewing with various textiles, as well as lovely details that are inserted in the components of the keylook, whether they are paisley hidden in the total look, striped pattern in silhouette signature, and street style essential like camo fabric with new details and denim that expresses the special sense of vintage touch.

To complete the look, accessories such as cap, bag, and scarf are added they can be a matching pair with every item of the brand. This is the expansion that moves in accordance with everchanging trends, with a strong and unchanged brand identity, as of the saying of the brand “It’s a piece of cake for everyone”.