Introducing Jentle Salon, the third project imagined by Gentle Monster and Jennie. The two creative forces present a collaborative collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style.
Experience Jennie’s captivating touch on the unique collection through special pop-ups in 13 global cities and a dreamy campaign featuring the customizable frames.
Product
Gentle Monster and Jennie present an eyewear collection embellished with eye-catching charm designs that encourage a diverse expression of style. Comprised of eight different frame silhouettes, the Jentle Salon collection features innovative elements such as temples designed for detachable charms as well as temples that slide into hair, resembling a barrette. Discover a range of 11 charms that sophisticatedly interpret Jennie’s favorites - like capybaras and clouds – amongst a refined line of eyewear through Gentle Monster’s official on and offline stores.
Campaign
Gentle Monster and Jennie’s conception of Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection.
The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.
Space
Introducing the third fantasy world envisioned by Gentle Monster and Jennie, “Jentle Salon.”
Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.
The iconic pop-ups featuring a giant unicorn object adorned with hairpins will open in 13 cities worldwide. Visit the pop-up to discover the full Jentle Salon collection at Gentle Monster “Jentle Salon pop-up store”, located in the Siam Paragon Shopping Mall, M floor, Jewel zone from 1 – 31 May 2024.
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