Bright Vachirawit and Kao Supassara in Gentle Monster's Jentle Salon Pop-up Store

On 30 April 2024, , Thai actor Bright Vachirawit and Kao Supassara attends the opening event for Gentle Monster “Jentle Salon Pop-Up” at Siam Paragon, Bangkok.

JENTLE SALON is the latest collaboration between Korean eyewear brand GENTLE MONSTER and a global K-POP artist Jennie who reflects her unique style through the glasses and decorated charms in various looks.

𝗝𝗘𝗡𝗧𝗟𝗘 𝗦𝗔𝗟𝗢𝗡 𝗣𝗢𝗣-𝗨𝗣 𝗕𝗮𝗻𝗴𝗸𝗼𝗸
Venue: Siam Paragon, Bangkok 
(M floor, Jewel zone)
Date: 1 - 31 May 2024
Opening hours: 10.00 - 22.00

Gentle Monster and Jennie’s conception of Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection. The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.

Introducing the third fantasy world envisioned by Gentle Monster and Jennie, “Jentle Salon.” Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams. The iconic pop-ups featuring a giant unicorn object adorned with hairpins will open in 13 cities worldwide. Visit the pop-up to discover the full Jentle Salon collection at Gentle Monster “Jentle Salon pop-up store”, located in the Siam Paragon Shopping Mall, M floor, Jewel zone from 1 – 31 May 2024.

#GENTLEMONSTER #JENTLESALON #GENTLEMONSTERXJENNIE

Introducing Jentle Salon, the third project imagined by Gentle Monster and Jennie

Introducing Jentle Salon, the third project imagined by Gentle Monster and Jennie. The two creative forces present a collaborative collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style.

Experience Jennie’s captivating touch on the unique collection through special pop-ups in 13 global cities and a dreamy campaign featuring the customizable frames.

Product

Gentle Monster and Jennie present an eyewear collection embellished with eye-catching charm designs that encourage a diverse expression of style. Comprised of eight different frame silhouettes, the Jentle Salon collection features innovative elements such as temples designed for detachable charms as well as temples that slide into hair, resembling a barrette. Discover a range of 11 charms that sophisticatedly interpret Jennie’s favorites - like capybaras and clouds – amongst a refined line of eyewear through Gentle Monster’s official on and offline stores.

Campaign

Gentle Monster and Jennie’s conception of Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection.

The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.

Space

Introducing the third fantasy world envisioned by Gentle Monster and Jennie, “Jentle Salon.”

Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.

The iconic pop-ups featuring a giant unicorn object adorned with hairpins will open in 13 cities worldwide. Visit the pop-up to discover the full Jentle Salon collection at Gentle Monster “Jentle Salon pop-up store”, located in the Siam Paragon Shopping Mall, M floor, Jewel zone from 1 – 31 May 2024.

#GENTLEMONSTER #JENTLESALON #GENTLEMONSTERXJENNIE

Gentle Monster opened its first flagship store in Bangkok

Gentle monster, a global eyewear brand from Korea opened its first flagship store with gigantic 340 sq.m space in Bangkok on 25 August 2023 at Emquartier, Bangkok. Many bestseller items are available in store such as BOLD collection that K-POP artist Stray Kids' Felix likes it, collaboration collection with Maison Margiela and Bangkok limited collections.

Many renowned actors and celebrities attendee the opening event include Mario Maurer, Thai bl series actor Gun Attaphan with Off Jumpol, Nicha Natnicha and more.

Store information
Gentle monster Bangkok store
Location: Emquartier, 1st floor
Address: 695 Sukhumvit Road, Khlong Tan, Khlong Toei District, Bangkok

Business hours: 10.00 - 22.00 (everyday)

Official website: www.gentlemonster.com/