Bright Vachirawit and Kao Supassara in Gentle Monster's Jentle Salon Pop-up Store

On 30 April 2024, , Thai actor Bright Vachirawit and Kao Supassara attends the opening event for Gentle Monster “Jentle Salon Pop-Up” at Siam Paragon, Bangkok.

JENTLE SALON is the latest collaboration between Korean eyewear brand GENTLE MONSTER and a global K-POP artist Jennie who reflects her unique style through the glasses and decorated charms in various looks.

Venue: Siam Paragon, Bangkok 
(M floor, Jewel zone)
Date: 1 - 31 May 2024
Opening hours: 10.00 - 22.00

Gentle Monster and Jennie’s conception of Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection. The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.

Introducing the third fantasy world envisioned by Gentle Monster and Jennie, “Jentle Salon.” Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams. The iconic pop-ups featuring a giant unicorn object adorned with hairpins will open in 13 cities worldwide. Visit the pop-up to discover the full Jentle Salon collection at Gentle Monster “Jentle Salon pop-up store”, located in the Siam Paragon Shopping Mall, M floor, Jewel zone from 1 – 31 May 2024.


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