Ray-Ban and Jeff Satur Brought Style and Sound to Life with First Pop-Up at Top Charoen Flagship Store

On 20th June, Ray-Ban collaborated with Top Charoen Optical for the first time to host the "Your Story, My Song" pop-up experience headlined by Jeff Satur, the brand's first local ambassador.

Both brands held an unforgettable evening, in the heart of Bangkok that celebrated individuality, music, and iconic style, and brought the brand's cultural legacy to life through Jeff's musical artistry and magnetic stage presence.

Jeff Satur lit up the stage with a special live performance, serenading fans with his hit songs like, Ride or Die and Black Tie, while exuding his signature confidence and coolness. He wore the Ray-Ban Round Reverse sunglasses (RB0103S), an iconic frame reimagined with reversed lens technology and a pair of silver metal Ray-Ban Explorer glasses (RX6545) for his performances.

“For decades, Ray-Ban has been more than just eyewear - it’s a cultural icon, worn by those who dare to be seen as they truly are. I’m so proud and happy to be a part of this journey with Ray-Ban that allows me to showcase different sides of me through music and style. Every frame tell a story, and i hope to inspire more people to express themselves freely and boldly to Ray-Ban," said Jeff Satur.

The pop-up featured a series of interactive experiences designed to engage, surprise, and inspire - each one reflecting the brand’s spirit of individuality and bold self-expression.

Inside the bright red container, visitors could try-on over nine different styles of eyewear, from classic shapes (Wayfarer) and frames designed to suit Asian faces (Asian Design collection), to fashion-forward silhouettes for the bold trendsetters (Pulse Collection).

Set against a vivid red backdrop a customised Ray-Ban photo booth at the entrance encouraged visitors to snap bold, stylish shots that mirror the confidence, passion and energy of the brand.

Visitors could also explore Top Charoen's flagship store that featured a special Ray-Ban showcase of the latest seasons' styles, while also trying their luck at the Gachapon vending machine to win limited Ray-Ban merchandise with every purchase of Ray-Ban eyewear.