EASTPAVILION : Jeff Satur

Jeff Satur attends Global Landmark Pop mart Store in ICONSIAM Bangkok

Jeff Satur , a renowned Thai singer and actor (The Paradise of Thorns) joined the new POP MART store opening at ICONSIAM Bangkok on 7th August 2025. POP MART launched the world’s largest Global Landmark Store. Located on the 7th floor of ICONSIAM by the Chao Phraya River.

The event was graced by the presence of "Chompoo" Araya, celebrities and artists. As the world first Global Landmark Store rooted in Thai-inspired interior design, the space draws on three distinctive themes: Water Culture, Traditional Thai Architecture, and Inclusiveness. These are brought to life under the brands guiding philosophy, Light up Passion and Bring Joy.

POP MART Global Landmark Store
Venue: ICONSIAM 7th Floor, Bangkok
Opening hours: 10.00 - 22.00

WEB: https://popmart.com/th/

เจฟ ซาเตอร์ ร่วมงานเปิดสโตร์ POP MART แห่งใหม่ ริมแม่น้ำเจ้าพระยา ชั้น 7 ศูนย์การค้า ICONSIAM เมื่อวันที่ 7 สิงหาคมที่ผ่านมา โดยภายในงาน ได้รับเกียรติจาก "ชมพู่" อารยา เอ ฮาร์เก็ต, “น้องเกล” แอบิเกล รังษีสิงห์พิพัฒน์ และทัพดาราศิลปินอีกมากมาย

สโตร์แห่งใหม่นี้ได้หลอมรวมศิลปะวัฒนธรรมไทย ความทันสมัย และความแฟนตาซีเข้าไว้ด้วยกันอย่างลงตัว นับเป็น Global Landmark Store แห่งแรกที่ยึดหลักแนวคิดการออกแบบอินทีเรียดีไซน์จากความเป็นไทยที่โดดเด่น 3 ประการ ได้แก่ “Water Culture” (วัฒนธรรมแห่งสายน้ำ) “Traditional Thai Architecture” (สถาปัตยกรรมไทย) และ “Inclusiveness” (โอบกอดความแตกต่างและหลากหลาย) ภายใต้แนวคิด Light up Passion and Bring Joy

#POPMART #POPMARTThailand #GlobalLandmarkStore #TheCrownOfRiver #SAWASDEEICONSIAM #Bestination #inStyleAsia

Ray-Ban and Jeff Satur Brought Style and Sound to Life with First Pop-Up at Top Charoen Flagship Store

On 20th June, Ray-Ban collaborated with Top Charoen Optical for the first time to host the "Your Story, My Song" pop-up experience headlined by Jeff Satur, the brand's first local ambassador.

Both brands held an unforgettable evening, in the heart of Bangkok that celebrated individuality, music, and iconic style, and brought the brand's cultural legacy to life through Jeff's musical artistry and magnetic stage presence.

Jeff Satur lit up the stage with a special live performance, serenading fans with his hit songs like, Ride or Die and Black Tie, while exuding his signature confidence and coolness. He wore the Ray-Ban Round Reverse sunglasses (RB0103S), an iconic frame reimagined with reversed lens technology and a pair of silver metal Ray-Ban Explorer glasses (RX6545) for his performances.

“For decades, Ray-Ban has been more than just eyewear - it’s a cultural icon, worn by those who dare to be seen as they truly are. I’m so proud and happy to be a part of this journey with Ray-Ban that allows me to showcase different sides of me through music and style. Every frame tell a story, and i hope to inspire more people to express themselves freely and boldly to Ray-Ban," said Jeff Satur.

The pop-up featured a series of interactive experiences designed to engage, surprise, and inspire - each one reflecting the brand’s spirit of individuality and bold self-expression.

Inside the bright red container, visitors could try-on over nine different styles of eyewear, from classic shapes (Wayfarer) and frames designed to suit Asian faces (Asian Design collection), to fashion-forward silhouettes for the bold trendsetters (Pulse Collection).

Set against a vivid red backdrop a customised Ray-Ban photo booth at the entrance encouraged visitors to snap bold, stylish shots that mirror the confidence, passion and energy of the brand.

Visitors could also explore Top Charoen's flagship store that featured a special Ray-Ban showcase of the latest seasons' styles, while also trying their luck at the Gachapon vending machine to win limited Ray-Ban merchandise with every purchase of Ray-Ban eyewear.