MODE AT BANGKOK 2024, a fashion show with a special runway from 10 Korean designer's brands that combines the Metaverse and the real world, organized by the Korean Ministry of Culture, Sports and Tourism in collaboration with the Korea Creative Content Agency (KOCCA). With many famous artists such as Q and New, The Boyz's members flied from Korea to experience the event at SCBX NEXT STAGE, 4th floor, Siam Paragon, Bangkok on 11 October 2024.
The special feature of the MODE AT BANGKOK 2024 runway show is, they are using the hottest avatar application name "ZEPETO", to create Runway Z and let everyone experience the metaverse world through the presentation of 10 clothes brands from Korean fashion designers, including DOUCAN, VEGAN TIGER, WNDERKAMMER, LIE, YUGADANG, HANNAH SHIN, JULYCOLUMN, HAPPLY, KICHELEEHE and HOLYNUMBER7. Each brand has its own distinctive identity, to create a great excitement for everyone.
Many Thai actors from global hit Thai BL series also attended including Kongthap Peak, Pond - Narawich Lertratkosum, Santa - Pongsapat Udompoch, Bas - Hatsanat Piniwat, Maxky - Rachata Pichetchote, Sam - Prudtichai Ruaifuphan, Chao - Chawalit Chittanan, Rapper F.HERO and Doitibet Duchanee came to see the show.
For the 10 fashion brands that will join the MODE AT BANGKOK 2024 show.
(1) DOUCAN by Chung-hoon Choi is a brand that gives off a graphic look inspired by nature, light, and beautiful objects. The designer uses creativity to interpret it in an interesting and fresh way through the designer's signature hand-drawn prints to give a new feeling to everyone.
(2) HOLYNUMBER7 by Kyoung-ho Choi and hyun-heui Song, who started their brand from Seoul Fashion Week since 2017. Based on the street culture concept which is inspired by the challenging ideas about hip-hop culture, reimagined it with the feelings of refreshness and freedom.
(3) JULYCOLUMN by Korean designer Sooy Park, is a clothes brand inspired by Arts & Crafts Movement, which focuses on handmade products and sustainability. The brand combines traditional tailoring know-how with Western fabric finishing techniques, to create a high-quality collection and unique clothes that can be worn in all eras and timelessness.
(4) VEGAN TIGER by Korean designer "Yoona Yang", is South Korea's first vegan clothing brand, aims to end animal suffering caused by the use of fur and provide consumers with more choices. They represent under the concept "Cruelty Free" to show their commitment to create the clothes that don't cause cruelty to animals.
(5) HAPPLY by Korean designer Jieon Lee, is a fashion brand that reinterprets Korean culture and traditional beauty in modern way, without sticking to the old style, and also reinvents traditions to fit the modern era.
(6) KICHELEEHE by Korean designer Min-kyung Kim, a women's clothing brand that presents designs that combine the freshness of youth and the elegance of adulthood. The designs are simple yet beautiful, cute, and elegant at the same time.
(7) YUGADANG by duo Korean designer Ji Eun Sung and Top Park, a clothes brand that stands out with creative design inspired by Korean culture and traditions, recreate the cultural stories into each design and offer the clothes through its unique identity, like adding sweetness and brightness to everyday, similar to the meaning of the Hanja (Chinese characters) used as the brand name.
(8) WNDERKAMMER by Korean designer Hye-young Shin, a brand that focuses on creating a simple, non-flashy style by using simple silhouette made from eco-friendly materials and intricate details to make all wearers look charming, soft and fascinating.
(9) HANNAH SHIN by Korean designer Hannah Shin is a contemporary womenswear brand that presents a new future of fashion based on the designer's modern artistic sensibility, using sharp tailoring and delicate designs to interpret architectural structures and the weight of fabrics. The brand concept is developed through self-produced materials in each season, with its unique stories that make the brand so unique.
(10) LIE by Korean designer Lee Chung-chung, a lifestyle brand for modern women, stands out with its powerful design, clear-cut lines and combination of bright colours and soft lines, create attractive silhouettes, to present its lively and romantic looks.
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