Seoul Fashion Week Celebrates Its 25th Anniversary and Increases Fashion Industry Networks to Reach a Wider Global Audience

 2025 F/W Seoul Fashion Week will be held in Seongsu, Cheongdam, and Hannam for five days from Feb. 5-9, centered on DDP.

- The first-ever 'Fashion Forum' will be held during Seoul Fashion Week, offering chances to network with different fashion industries and learn about innovative strategies. 

- The trade expo featured 130 brands, 8 presentations, 19 fashion shows, and 300 buyers from both domestic and foreign markets.

- For individuals who wanted to attend the 16 fashion shows sponsored by DDP, 350 invitation tickets were given out on a first-come, first-served basis.

- In order to increase the competitiveness of the K-fashion sector, the city will support the event in a number of ways as a worldwide fashion platform.

This year celebrates the 25th year of Seoul Fashion Week, the biggest fashion event in Korea. Seoul Fashion Week has developed into a global fashion event that exposes the excellence of K-Fashion to all over the world and enables leading Korean designers and brands grow worldwide.

First held in the fall of 2000, Seoul Fashion Week is a global fashion industry event organized by the Seoul Metropolitan Government that links designers with buyers, designers with consumers, and designers with the media by exhibiting collections one season ahead of time. It has been held twice annually in the first and second halves of the year since 2012, for a total of 48 times, with the only exception of the spring of 2020, when the coronavirus pandemic was extremely severe. During Seoul Fashion Week, 2202 runway shows were held by 282 brands.

We are hosting a 'Fashion Forum' this year for the first time, which will bring together stakeholders from the Korean fashion business. By increasing chances for interaction with fashion industry professionals, including the sharing of success stories for the industry's growth, the goal is to contribute to the international expansion of Fashion brands and designers.

2025 F/W Seoul Fashion Week will be held at DDP, Seongsu, Hannam, and Cheongdam from February 5 to 9, 2025

In order to present this year's fall and winter fashion trends, the Seoul Metropolitan Government stated that it will host the '2025 F/W Seoul Fashion Week' at Dongdaemun Design Plaza (DDP), Seongsu, Hannam, and Cheongdam for five days, from February 5 (Wed.) to February 9 (Sun.).

The city had previously stated that the 2025 F/W Seoul Fashion Week would take place from February 6 (Thursday) to February 10 (Monday). However, in order to ensure the event ran smoothly and to allow for showroom tours for international buyers to view the upcoming season's fashion trends, the schedule has been adjusted to February 5–9.

2025 F/W Seoul Fashion Week will include ▴19 brand fashion shows (18 designer brands and 1 corporate brand), ▴8 presentations (7 designer brands and 1 institutional collaboration), ▴130 brands, and 300 domestic and international buyers joining the trade show. The event will begin with the brand HANNAH SHIN's opening show.

The presentations, which will be extended to Seongsu after DDP and Hannamdong in the 2024 season, will allow for a more diverse expression of the 2025 F/W collections and brand identity, including dance, performance, mini-shows, and networking.

This season, The Selects, a global fashion showroom organized by the Korea Creative Content Agency (KOCCA), will be participating in the show to provide even more rich content.

The Selects is a program designed to support Korean fashion designers in expanding their businesses abroad and securing business sales.

The trade show, which gathers major department stores, editorial shops, online shopping malls, showrooms, and specialist investment organizations from Korea and beyond, will feature a total of 130 apparel, miscellaneous goods, and jewelry brands, including those participating in the fashion show. Buyers from both domestic and foreign countries can apply by February 3 (Monday) at the official website (seoulfashionweek.org) to attend the trade expo.

A ticket event for the public to attend the 16 brand fashion shows (excluding off-shows) at DDP will also be held during Seoul Fashion Week. One hour prior to each performance, 350 tickets will be given out on DDP's outdoor plaza on a first-come, first-served basis. Please visit the official social media platform of Seoul Fashion Week (Instagram) for more information.

Meanwhile, the official promotional video, which provides a sneak peek of the brands' outfits to be showcased at Seoul Fashion Week, has been released on the Seoul Fashion Week YouTube channel (www.youtube.com/watch?v=JPGQ4Lev5o81). It will also be available on 175 outdoor billboards around Seoul and at the outdoor display at COEX Artium, starting Tuesday, January 21.

Deputy Mayor for Economy Joo Yong-tae stated, "We will make every effort to support Seoul Fashion Week in various ways as it celebrates its 25th anniversary this year as a global fashion platform that enhances the market competitiveness of individual brands, not just fashion show

WEBhttps://www.seoulfashionweek.org/

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