Hio Miyazawa named as Chanel Brand Ambassador

Last month, Hio Miyazawa, a Japanese actor and model, has been appointed as CHANEL's Fragrance & Beauty, Watch & Fine Jewelery Ambassador.

Born in San Francisco, US. He backed to Tokyo after graduated, started his career as an exclusive model for MEN'S NON-NO since 2015. Currently, He also works as actor like award winning film "his" and Edmund Yeo, a Malaysian director's movie "Moonlight Shadow". He also won the new actor award at 45th Japan Academy Awards this March.

Since 2021, it's the rise of Asian brand ambassadors following by the new marketing trends when many global luxury brands strategically pinned the fast rapidly growing Asia-pacific region, many KPOP & Asian superstars were named as global luxury fashion icons and shining the upcoming fashion trends after Pandemic era. 

BTS group (Louis Vuitton), Lisa BLACKPINK (Celine, Bvlgari, M.A.C), Jennie BLACK PINK (Chanel, Calvin Klein), Rose BLACKPINK (Saint Laurent, Tiffany & Co), Jisoo BLACKPINK (Dior), Hyunbin (Loro Piana), Squid Game's actress Ho Yeon Jung (Louis Vuitton), Aespa group (Givenchy), G-Dragon BIGBANG (Chanel), Kai EXO (Gucci), Baek Hyunee EXO (Burberry), Chanyeol EXO (Prada), Lay Zhang EXO (Maison Valentino), Jackson Wang GOT7 (Cartier, Fendi), Hyuna (LOEWE), Irene RED VELVET (Miu Miu), Cha Eunwoo ASTRO (Burberry), Song Wei-long (MIKIMOTO mens), Dilraba (MIKIMOTO, Panerai), Luhan (Boucheron, Gucci), Jackson Yee (Tiffany & Co), Leo Wu (LOEWE), China's 101 produced INTO1 members, Li Na (Mercedes Benz), Gong Jun (Hogan), Zhang Ziyi (Clé de Peau Beauté), Yang Yang (Dunhill) and many more.

Back to January 2022, BL manga based film 「The Night Beyond the Tricornered Window」's actor Jun Chison, a Japanese actor was apponted as a new global brand ambassador for Gucci, together with Korean star Shin Min-a and Squid Game's actress Lee Jung-jae.

See more about Chanel on official website: www.chanel.com

ฮิโอะ มิยาซาว่า นักแสดงชาวญี่ปุ่นได้รับการแต่งตั้งให้เป็นแบรนด์แอมบาสเดอร์คนล่าสุดของ CHANEL

ปลายเดือนเมษายนที่ผ่านมา "ฮิโอะ มิยาซาว่า" นักแสดงและแฟชั่นโมเดลชื่อดังชาวญี่ปุ่น ได้รับการแต่งตั้งให้เป็นแบรนด์แอมบาสเดอร์ กลุ่มสินค้าน้ำหอมและความงาม นาฬิกาและจิวเวลรี่ แบรนด์ชาแนล

ฮิโอะเกิดที่เมืองซานฟรานซิสโก สหรัฐอเมริกา ย้ายกลับมาโตเกียวหลังสำเร็จการศึกษา เริ่มต้นอาชีพในวงการบันเทิงด้วยการเป็นโมเดลประจำนิตยสาร MEN'S NON-NO (ญี่ปุ่น) ตั้งแต่ปี 2015 จากนั้นเริ่มแสดงภาพยนตร์ มีผลงานเด่นๆ อย่างภาพยนตร์แนว LGBT เรื่อง "his" และ "ปาฏิหาริรักใต้เงาจันทร์" (Moonlight Shadow) ของเอ็ดมันด์โหย่ว ผู้กำกับชาวมาเลเซีย นอกจากนี้เขายังได้รับรางวัลนักแสดงดาวรุ่งยอดเยี่ยมฝ่ายชาย จากงานประกาศผลรางวัล ภาพยนตร์ญี่ปุ่นยอดเยี่ยม ครั้งที่ 45 เมื่อเดือนมีนาคมที่ผ่านมา

นับตั้งแต่ปี 2564 เป็นต้นมา ลักชัวรี่แบรนด์ระดับโลกได้แต่งตั้งศิลปินนักแสดงชาวเอเชียเป็นแบรนด์แอมบาสเดอร์ระดับโลก ตามยุทธศาสตร์บุกตลาดแฟชั่นในภูมิภาคเอเชียแปซิฟิกที่กำลังเติบโตแบบก้าวกระโดด ซุปเปอร์สตาร์เคป็อป และศิลปินชาวเอเชียจำนวนมากต่างได้รับการเสนอชื่อให้เป็นไอคอนแฟชั่นระดับโลก พร้อมเผยเทรนด์การตลาดใหม่ของลักชัวรี่แบรนด์ที่กำลังก่อตัวหลังยุคโควิด

ศิลปินกลุ่ม BTS (หลุยส์วิตตอง), ลิซ่า แบล็คพิงค์ (เซลีน, Bvlgari, M.A.C), เจนนี่ แบล็คพิ้งค์ (ชาแนล, คาลวิน ไคลน์), โรเซ่ แบล็คพิ้งค์ (แซง ลองรองต์, Tiffany & Co), จิโซ แบล็คพิ้งค์ (ดิออร์), ฮุนบิน (Loro Piana), นักแสดงจากซีรีย์ Squid Game โฮยอยจุง (หลุยส์วิตตอง), กลุ่ม Aespa (จีวองชี่), จีดราก้อน BIGBANG (ชาแนล), ไค EXO (กุชชี่), แบกฮุนนี EXO (Burberry), ชานยอล EXO (ปราด้า), เลย์จาง EXO (เมซง วาเลนติโน่), แจ็คสันหวัง GOT7 (คาร์เทียร์, เฟนดิ), ฮูนา (โลเว่), ไอเร็น RED VELVET (Miu Miu), ชาอูนวู ASTRO (Burberry), ซ่งเหว่ยหลง (มิกิโมโต้), ดิลราบา (มิกิโมโต้, Panerai), ลู่ฮัน (บูเชอรอง , กุชชี่), แจ็คสันยี (Tiffany & Co), ลีโอหวู (โลเว่), สมาชิกกลุ่ม INTO1, หลี่นา (เมอร์เซเดสเบนซ์), กงจุน (โฮแกน), จางซื่อยี่ (Cle de Peau Beauty), หยังหยัง (Dunhill) และอีกมากมาย

หากย้อนกลับไปในเดือนมกราคม "จุน ชิซอน" นักแสดงชาวญี่ปุ่นจากภาพยนตร์ที่สร้างจาก BL มังกะเรื่อง "คู่หูสามเหลี่ยมล่าปีศาจ" ได้รับเลือกให้เป็นแบรนด์แอมบาสเดอร์ระดับโลกคนใหม่ของกุชชี่ คู่กับดาราเกาหลี "ชินมินอา" และนักแสดงหญิง "ลีจุงแจ" จาก Squid Game ที่ประกาศไปก่อนหน้า

ติดตามข้อมูลเกี่ยวกับแบรนด์ชาแนลทางเว็บไซต์หลัก www.chanel.com

Text: inStyle Asia

image: Chanel

UPDATE Rakuten Fashion Week Tokyo AW2022-23

What's new in Tokyo fashion week this year? This year still be another year the event is run under the restriction measure due to COVID-19 pandemic. But it getting better when the Japan Fashion Week Organisation announced that the physical shows increasing more 30 brands and many brands joinned to release on digital format during 14 - 19 March 2022 under the name Rakuten Fashion Week Tokyo AW2022-23

NON TOKYO 

NON TOKYO released AW2022-2023 collection with a theme "DEBUTENTE" at "Reload" in Shimokitazawa, a bohemian district in Tokyo.

When the curtain on the stage opened, all models standing together and "debut' herself one by one, played by orchestra music. Each model looks charming with her various kinds of headdresses, black veil and the vivid coloured fabrics, collaborating with "Princess Knight" (Ribon no Kishi), a hit manga series by Osaka-born artist Osamu Tezuka, depicts a girl named Sapphire who combined both masculine and feminine heart like many stunning characters in a world famous musical "Takarazuka Revue", match with NEWERA footwear and Buddyoptical eyewear.

WEB: https://www.nontokyo.com/

DAIWA

"DAIWA" announced a sustainable collection through the installation show at the event. The brand was introduced first times on 14th March at Omotesando hills. The used materials were gathered and reproduced into the rolled threads for making the fishing apparel by technological innovation.

WEB: https://d-vec.jp/

PEIEN

Tokyo strikes a high couture collection balancing between light and shadow at a studio on the luxury brands shopping street. PEIEN by designer Naoko Izawa released with the new clothes include many stunning earrings with a sophisticated theme "internal" at Minami Aoyama district, Tokyo.

WEB: https://www.peien-i.com/

BED j.w. FORD

Can you imagine how models appeared to walk around you by AR code? It was a very first times to see Japanese brand using the latest digital innovation on the runway! BED J.W.FORD by designer "Shinpei Yamagishi" released Autumn Winter 2022 collection with a theme " I am rooted, but i flow" at What Cafe on Tennizu Isle, Tokyo.

The models standing on the passage like we saw from any runway, but here we can check the latest looks by using AR code behind each person via smartphone! It was so amazing presentation in Tokyo fashion week this year.

WEB: https://bedjudewillford.com/

JOTARO SAITO

JOTARO SAITO AW22-23 released with a theme "Mirai Kaisō" (未来回想/ Recalling the Future) on the runway at Omotesando hills.

The Autumnal colours and seasonal blossoms pattern like Chrysanthemum were reinterpreted with the contemporary design reminiscent of the Kimonos both male and female in JOTARO SAITO style. A new and pretty modern design bag with traditional motifs line also revealed first times for the brand.

WEB: https://www.jotaro.net/

SEIVSON

SEIVSON Autumn/Winter 22-23 by a Taiwanese designer Jill Shen, is unveiled in Tokyo Fashion Week with a theme "Do Electric Sheep Dream of Sleeping Beauty?" at Omotesando hills, Tokyo.

Catching a glimpse by many stylish looks, some model wears a formal dress and covered by the multi layered fabric coat with the golden laces. The light material blowing in the wind during they stepping on the stage, reveals a sense of femininity and the high couture's elegance.

WEB: https://www.seivson.com/

TANAKA DAISUKE

The embroidery is one of the attractive points from the brand. On the show date, last year Rakuten Fashion Week ambassador "Ai Hashimoto", a Japanese actress also appeared on the runway in a white dress TANAKA DAISUKE AW2022-23 as you can see from the photo below.

After graduating from Osaka Bunka Fashion College, designer Daisuke Tanaka joined a brand "Keita Maruyama" and later he debuted his brand TANAKADAISUKE in 2021. It was the first times for the brand to present in Tokyo Fashion Week.

WEB: https://tanakadaisuke.jp/en

KIDILL

After released A/W 22 collection on physical runway in January this year, Tokyo Fashion Award winning brand "Kidill" by designer Hiroaki Sueyasu retold a new story through the rock music and live concert in Tokyo Fashion Week on 15th March at Shibuya Hikarie, Tokyo.

All 5 members from a rock band "PSYSALIA HITO" appeared and performed freely on a center stage decorated by colorful fresh flowers and the musical instruments, represented a new collection with the romantic symbol and unlimited freedom through the rock music and flowers in the shades.

Backed to the previous show last few months ago, Kidill announced this collection in Men's Paris Fashion Week with a theme "Outsider" inspired by Henry Darger, an American painter. Following by the rock music and romantic blossoms, a new motivation is announced through the live show in Tokyo.

WEB: http://kidillroom.com/

NEGLECT ADULT PATiENTS

NEGLECT ADULT PATiENTS by designer Junnosuke Watanabe announced AW2022-23 with a theme "Take the Nap". The runway is surrounded by the white beds and some guests also watching the show from the bed seat, it could be said front bed seat. The models walking dramatically like we are all sharing the same dream during taking a nap for a while. Many still think about the pandemic days last few years, is it a real or it's just a dream?

Reflects the timelessness, stylish Tokyo street and anti-adult concept, the dresses were fantastically tailored by vivid colors like purple, red, navy blue and black. The leopard pattern jacket with hood put a contemporary motif on an urban luxury, to contrast with black to make it stand out with a glamorous silver chain necklace. 

Waseda University-graduated designer Junnosuke Watanabe dissolved idol group named "BiS" (Brand-new idol Society, 新生アイドル研究会) at Yokohama Arena before he found WACK a music production company in 2014 and started his apparel brand label NEGLECT ADULT PATiENTS in 2018.

WEB: https://www.neglectadultpatients.com

pays des fées

On 19 March 2022, designer Lim Asafuji from "pays des fées" reminds the world a Tokyo's most iconic Kawaii fashion with a brand concept "strange but cute" ans Avant Garde ambient by colors and iconic graphic.

The show took place at an old warehouse near the abandoned Pachinko shop in Saitama prefecture. Attracted by surprisingly exotic looks with eye-catching graphic prints on the vivid colored fabrics and reinvented accessories under the neon lights inside the studio. The latest Autumn and Winter is released with a theme "Electricity and Witchcraft". (The photo of the brand is courtesy of the brand)

WEB: https://pays-des-fees.com/

DOKKA vivid and YUUNA ICHIKAWA

To celebrate its 75th anniversary, Osaka Bunka Fashion College (OIF) co-sponsored and participated in Rakuten Fashion Week TOKYO, one of the 5 major fashion weeks in the world. Daisuke Tanaka from Osaka Bunka Fashion College released his brand TANAKA DAISUKE in Rakuten Fashion Week Tokyo at Shibuya Hikarie on 16th March 2022.

On the same day, "DOKKA vivid" and "YUUNA ICHIKAWA" by Nodoka Sugauchi and Yuna Ichikawa, two designers from the same college who won the Grand Prix awards by "Asia Fashion Collection" last year and participated in New York Fashion Week this year February, also debuted the installation show in Tokyo Fashion Week for the first times. 

"DOKKA vivid" presents with a theme "Spice for your life", captured the elegant and vivid colors that make you want to explore the city and "YUUNA ICHIKAWA" offers with the concept "creating a shock that would stir the lives of women who are strong and stand up for society". (Photo is courtesy of the brand)

DOKKA vivid WEB: https://dokkavivid.thebase.in/

YUUNA ICHIKAWA WEB: https://www.yuunaichikawa.com/

CFCL

CFCL by designer Yusuke Takahashi released the AW2022-23 collection in Tokyo. The new collection unveiled the simplicity and sense of Japanese beauty through the iconic knitting pleats details. Designer Yusuke was once Issey Miyake Homme's designer team and he started brand CFCL in 2020. Designed for men and women by using 3D computer for knitwear and sustainable materials and technology.

The brand also won the JAXURY (Japanese + Authentic + Luxury) award with FRaU magazine which is searching for the world-class Japanese luxury brands and announced for 2nd times in "Sensibilities" category award on March 2022.

WEB: https://www.cfcl.jp/

el Conductor H

You can say the tweed jacket is back after watched from the show. The functional design adds four exterior pockets, provide a casual look.

Attracted us by a tiger skin pattern trapper hat is paired with a pearl necklace and black stripe Dungarees. "el Conductor H", a Tokyo-based menswear brand by designer Shintaro Nagamine, released Autumn Winter 2022 collection at ClubEx in Prince Hotel Shinagawa.

WEB: http://elconductorh.com/

There are many more brands released in Tokyo this season. Update with us on the next part.

inStyle Asia Report 

Image/text: inStyle Asia