TUMI ELEVATES THE LUXURY RETAIL EXPERIENCE WITH A REFRESHED STORE AT CENTRAL WORLD, BANGKOK

TUMI, the international travel and lifestyle brand, announced today the opening of a refreshed store in Bangkok’s most prestigious shopping centre, CentralWorld, setting a new standard in luxury retail.

The CentralWorld store, currently the largest TUMI store in Thailand at 174 square meters, is also the first in the country to showcase the brand’s new design concept focused on creating sleek, sophisticated and inviting spaces for customers to fully immerse themselves in the brand and its DNA. 

Each element from the façade to the floor tiles has been meticulously redesigned with soft treatments and a modern white and grey colour palette, expertly blending premium materials such as white natural marble, tile, steel, leather, and Corian to create an inviting ambience for customers to explore TUMI's premier collection of travel and lifestyle essentials. The airy, refreshed space also features an L-shaped LED screen offering a digital window into the world of TUMI and a titanium metallic magnetic wall, which serves as a striking focal point to display the brand’s commitment to innovative luggage construction.

“We are thrilled to unveil our newly refreshed TUMI Central World store at Bangkok’s preeminent shopping destination. This prestigious location showcases our commitment to luxury, heritage, and innovation in a space that reflects the sophistication of our brand. We look forward to welcoming both long-time customers and new visitors to experience the TUMI Difference in this beautiful new setting,” said Victor Sanz, Creative Director.

To celebrate the TUMI Central World store re-opening, TUMI organized a sneak peek of highlights from TUMI’s new Fall/Winter 24 collection featuring famous celebrities such as Blue - Pongtiwat Tangwancharoen, Dunk - Natachai Boonprasert and Love - Pattranite Limpatiyakorn on 3rd July 2024.

TUMI's store in Central World is an embodiment of luxury, heritage, and innovation. Explore the finest in travel and lifestyle accessories, celebrate the commitment to luxury, and be a part of the TUMI legacy. Visit the store today at Central World 

TUMI Central World Store

Address: Shops 4, 4/1- 2,4/4 Rama I Road, Room A107, Atrium zone, 1st floor, Pathum-Wan District, 10330 Bangkok Thailand 
Opening hours: Monday - Sunday 10:00 – 22:00 

#Tumi #Tumith

Blue Pongtiwat, Takumi Kitamura at TUMI's new flagship store in Omotesando Tokyo

TUMI, a leading global lifestyle and travel brand, has announced the launch of its first flagship store in Asia-Pacific region. Redesigned with an inspiration from the brand's iconic 19 Degree collection, located in Omotesando, a luxury fashion shopping district in Tokyo. It's also the first store of the brand to have this design.

Blue Pongtiwat with Victor Sanz, Creative Director of TUMI in Tokyo's Omotesando.

To celebrate the new store opening, TUMI held an exclusive preview event on 20th December 2023, honored by Victor Sanz, Creative Director of TUMI, the executive team, business partners, medias in Asia-Pacific region. A famous Japanese superstar Takumi Kitamura and Thai actor Blue Pongtiwat Tangwancharoen, an important guest from Thailand also attended the event.

Blue Pongtiwat at TUMI 's new flagship store in Tokyo

This store's unique design is inspired by 19 Degree collection and Michael Murphy's art installations. The new flagship store have space more 2,000 square ft. with many attractive design elements.

Blue Pongtiwat at Tokyo's TUMI new opened store

The iconic shape of the 19 Degree collection stands atop a 3D facade that features hundreds of LED lights, more than 250 aluminum panels and interior pillars created with edge curve cutting technique.

Actor Takumi Kitamura with Victor Sanz, Creative Director of TUMI at Kagami-biraki, a Japanese style opening ceremony 

Inside the building is decorated with the aluminum sculptures from 19 Degree collection by talented artist Michael Murphy who created an illusion with 19 Degree aluminum pieces that formed into the logo "T" of TUMI when visitors walk around.

Actor Takumi Kitamura with Victor Sanz, Creative Director of TUMI and executive teams 

Moreover, the sleek "T" shape can be seen on all standing furniture. The new store  used many innovative materials such as modern designed marble floors with stylish lines and polished stainless steel, included the rounded edges that create a warm atmosphere. 

Actor Takumi Kitamura with Victor Sanz, Creative Director of TUMI and executive teams 

A circular seating area inspired by an art gallery. With a digital screen that goes up to the ceiling and a magnetic wall that will be changed in each season, to add more dimensions on the 19 Degree Aluminum Sculpture by Michael Murphy.

Victor Sanz, Creative Director of TUMI

“We are so excited to launch the redesigned TUMI store. This store is not just a flagship store in Omotesando area and the TUMI's first store in Asia-Pacific region, But it's also one of the brand's most innovative stores in global scale.

We have brought unbeatable quality, the excellent design and technical innovation that defines the world of TUMI with its unique design. Inspired by our 19 Degree collection, from 3D façade sculptures to modern store décor materials. Each detail and element is carefully placed and reflects the DNA of the TUMI brand,” said Victor Sanz, TUMI Creative Director.

TUMI new store's dimensional facade

The event also presented a performance by DJ KEKKE, an art installation for TUMI Fragrance by Japanese artist Tomokazu Fukuji and calligrapher Hideya Kitamura, who created a leather-covered notebook from TUMI as a gift to all guests, included the fun activities such as riding the TUMI 19 Degree Bus.

Inside the store

In addition to the new products such as the 19 Degree aluminum backpack, handbags and briefcases, This Asia-Pacific regional flagship store also offering the highlighted items from TUMI's Spring 2024 collection.

TUMI 's new opened Omotesando store 

TUMI Omotesando Store
Location: 5-9-17 Jingumae, Shibuya-ku, Tokyo, Japan
Business hours: Every Monday - Sunday from 11:00 a.m. - 8:00 p.m.

About TUMI

Established since 1975, TUMI continuely creating the luxury products for traveling and working lifestyles. Through its simplicity and beauty, TUMI strives to promote the journey of travelers and creators who pursuing their dreams as a life partner by combining all functions with smart exploration. See more information about TUMI on TUMI.com.

Photos: courtesy of the brand

TUMI FALL 2023 COLLECTION EMBRACES HYPERCRAFT

This Fall, TUMI is setting out on an expedition in search of new and familiar terrain, finding the frontier and crossroads of technicality, functionality, and meticulous attention to detail. Embracing the mindset of Hypercraft, we have been inspired to push the interconnectivity of past knowledge and modern techniques to design products that go above and beyond in terms of style, durability, versatility, and performance.

Defined as higher attention to care, skill and ingenuity, Hypercraft results in products that are technically advanced with a hand-crafted look. It brings together an appreciation for nature and natural materials as well as our own TUMI culture, codes, DNA, and wisdom as we look to redefine TUMI performance luxury and what it truly means to be timeless.

TUMI’s commitment to innovation and timelessness comes to the forefront with its iconic 19 Degree pieces. The 19 Degree Aluminum collection expands to accompany the modern traveler in every aspect of their lives, with Dark Denim featuring as the new seasonal colorway. With shells made from post-industrial recycled materials and linings made from PET (plastic bottles), the 19 Degree collection is getting a colorful twist for Fall 2023 with new hues and textures. New colors include Slate Blue Texture, Blush/Navy Liquid Print, Hunter Green, Deep Plum, and Red which offer a subtler, sleek style. Highlights include the International Expandable 4-Wheeled Carry-On and Extended Trip Expandable 4-Wheeled Packing Case, both featuring handy zipper expansion. 

Meanwhile, the 19 Degree Titanium continues its legacy as the luxury benchmark in travel. New for Fall 2023 are the Briefcase and Extended Trip Packing Case, the latter of which adopts all the beloved features of the International Carry-On in a larger scale, allowing the modern traveler to integrate 19 Degree Titanium into even more facets of their lives.

This season TUMI also continues to expand its offerings for women, including the new Georgica collection of bags in natural grain pebbled or smooth leather. The picture of sophisticated ease, Georgica offers minimalist styles with elegant draping and a soft unlined structure such as the Valorie Tote, Milinia Laptop Sleeve, Marylea Crossbody and Fairlea Backpack. 

Liquid Embroidery is also debuting on select Georgica pieces this season, while all colorways including Black, Taupe, Deep Plum, Terracotta and Black Liquid Embroidery feature touches of gunmetal hardware. New Voyageur styles for Fall include the versatile and functional Moore Backpack/Crossbody, Shira Tote, and Just In Case® Duffel. The Zip-Around Small Organizer is also the latest addition to the TUMI+ ecosystem, designed to fit inside and bring additional organization to smaller silhouettes.

Another highlight of Fall 2023 is the launch of Alpha X, a high-performance, premium version of the iconic Alpha collection. The new pinnacle of TUMI DNA, Alpha X pushes the limits of performance luxury and expands the boundaries of the cornerstone collection. It is crafted from PX6, TUMI’s most durable fabric to date with a unique combination of high strength, high modulus, toughness, and thermal stability. Made for the ultimate traveler, Alpha X in Meteor Grey colorway further elevates the iconic Alpha collection. Available styles include the International Dual Access 4-Wheeled Carry-On, Slim Backpack, and Compact Sling. 

Follow for more information and purchase TUMI Fall 2023 Collection Embraces Hypercraft from TUMI at Instagram: https://www.instagram.com/tumitravel/, Website: https://www.tumi.co.th/th/home/, and Facebook page: https://www.facebook.com/TUMITravel.TH 

#Tumi #Tumith

Montree PR

TUMI Bullet Train Movie Premiere Event released in Bangkok

Actor Bright Norapat from a hit series "The Giver" (天下) attends the Tumi event in Bangkok this month.

TUMI, a leading international travel and lifestyle brand. Hosted an official “TUMI Bullet Train Movie Premiere Event”. Unveiled its 19 Degree Aluminum briefcase crafted in aluminum with a sleek, modern silhouette and fluid sculpted angles. A limited-edition briefcase that available only 150 pieces in global. Starring in blockbuster action comedy movie “Bullet train”.

With event attendance namely Bright - Norrapat, Puen - Kanin and Ally - Achiraya, the new-wave film stars in Thailand who are the characters of TUMI's style. Come and experience the new 19 Degree Aluminum collection at The Embassy Diplomat Screens, Central Embassy Bangkok. 

「TUMI Bullet Train Movie Premiere Event」

今月 (8月)、ブライト ノラパットさん、(アジアで人気なタイシリーズ「天下」の主役俳優) は、バンコクで開催されたTUMIイベントに登場した。

「TUMI Bullet Train Movie Premiere Event」というボップアップイベントでは、19 Degree Aluminum ブリーフケースを発表した。大ヒットなアクションコメディー映画『Bullet Train』にコラボした新コレクションです。

ブライト - ノラパットをはじめ、プエン - カニン、アリー - アチラヤが登場した。Central Embassyラグジュアリーブランドモールのエンバシー ディプロマット スクリーンにて新発売の19 Degree Aluminumコレクションをご覧して下さい。

Image: courtesy of the brand